Hyundai Is Planning To Fight Germany's Biggest And Baddest Luxury Sedans With This

Sedan

Can the Korean automaker really battle Europe's best?

Hyundai is moving fast with the launch of its Genesis luxury brand. Just last week the automaker announced the luxury offshoot and already it has released renderings for its new range-topping sedan, the G90. The G90 will first debut in South Korea early next month (right in time for Christmas!) and will be known as the EQ900 there. These two renderings don’t give a ton of detail but do indicate that the G90 is sized to fight Europe’s biggest and baddest, aka the BMW 7 Series and the Mercedes-Benz S-Class.

While it may be unrealistic for Genesis to compete with Mercedes and BMW out the gate the automaker still needs to show it means business, and that means rolling out a large sedan with comparable dimensions and features. If you’re looking for an explosive first take then here it is: The G90 looks a bit like a Bentley from the side. If you’re looking at the roofline, that is. From the front it looks suitably luxurious with a large grille and chrome trim. The hood is massive and makes us wonder if the Hyundai Equus’ 5.0-liter V8, or something bigger, will be sitting underneath. The craziest bit is without a doubt the wheels, which we don’t think will make production but hey, dare to dream.

You Might Also Like
10 Things To Know About The All-New BMW 8 Series
10 Things To Know About The All-New BMW 8 Series
2019 Audi Q3 First Look Review: Audi Loves To Play Leapfrog
2019 Audi Q3 First Look Review: Audi Loves To Play Leapfrog

If the G90 looks different from any Hyundai ever before it’s because it was created by the company’s newly formed Prestige Design Division using what the automaker calls its “Athletic Elegance” design language. Its launch in Korea will closely follow the reveal of the all-new Elantra, which is set to debut at the 2015 Los Angeles Auto Show. We’re more excited for the G90 and the inevitable German comparison tests to come, although Hyundai didn’t mention when its Genesis range-topper would be released outside of its home market.

Is This The Ford Mustang Hybrid Or Something Else Entirely?

Consider us intrigued. You should be too.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.