The Korean carmaker could easily pull off a rugged offroader like this.
Hyundai is currently initiating an electric vehicle assault that includes the introduction of 17 new cars by 2030. These products will include everything from sports cars to SUVs as well as some new innovative body styles. We already know that the Ioniq 6 sedan and Ioniq 7 SUV will form part of the strategy as they follow the current Ioniq 5 crossover hatch.
Most of its upcoming cars will take full advantage of its Integrated Modular Architecture (IMA). This layout will be integrated by 2025 as it replaces the existing e-GMP. Rather than an all-new platform, the IMA should be considered more of an evolution that will have the added benefit of supporting commercial vehicles that require improved capability and range.
We don't have a clear roadmap of what products Hyundai will be introducing but a capable digital artist by the name of Alexis Poncelet has presented a stunning design study of a heavy-duty compact utility vehicle that employs the current Ioniq 5's design language. He calls it the Koniq and describes it as a crossover that can easily adapt to both urban and rugged driving environments.
The Koniq design concept has been put together with a clean set of lines from the profile thanks to the omission of conventional door handles and door mirrors that have been replaced with small cameras. Like the Ioniq 5, the silver paneling is separated by gloss black paint applied to the roof and glass sections and the lower front and rear bumper and side skirts, thus creating a rugged but chic appearance.
At the front, Poncelet decided to incorporate a split center frunk with gullwing doors. In doing so, users will have wider access to the cargo area as they can approach it easily from the front or sides. To give it a somewhat cyberpunk-ish futuristic look is the implementation of LED head and taillights that look to source inspiration from the set used on Hyundai's Grandeur concept.
A second design details a fully blacked-out crossover that maintains the low profile off-road tire and wheel combination but incorporates a stylish and futuristic roof box with an integrated LED light bar well-suited for overlanding adventures. Unfortunately, we don't get a clear view of the interior design but from the top-down view, we can see that it adopts minimalistic but advanced cues as seen in existing Hyundai design studies.
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