Hyundai Launches Evolve+ Month-To-Month Subscription Service For Hesitant EV Buyers

Feb. 09, 2023 12:30 PM ET by Jarryd Neves Electric Vehicles / 4 Comments

Evolve+ lets consumers rent a Kona Electric or Ioniq 5 on a month-to-month basis.

Hyundai Motor America has revealed a new electric vehicle subscription service aimed at those for whom purchasing or a longer-term lease is not ideal.

Announced at the 2023 Chicago Auto Show, Evolve+ is a car subscription service that provides consumers with a variety of perks. You can rent a Kona Electric or Ioniq 5 for $699 or $899 per month, which covers 1,000 miles, maintenance, registration, roadside assistance, and insurance.

What makes Hyundai's new service appealing is that it works month-to-month, meaning you don't have to commit for an extended period. If it's not for you, cancel your subscription after a month.

"With no paperwork, no commitment, and no long-term loan, Evolve+ is an optimal solution for the 'EV- curious' car shopper. We've prioritized simplicity and flexibility with the subscription process, allowing customers to place orders and renew on their terms on their own time all via smartphone," said Olabisi Boyle, vice president of product planning and mobility strategy for Hyundai USA.

Hyundai

We are hoping that by offering a subscription-based option, we will increase EV adoption and awareness as customers transition into an EV future," she added.

Many Americans are still on the fence when it comes to electric vehicles. Encouraging people to adopt EVs is one thing, but purchasing or leasing a car is a major commitment. Hyundai's subscription offer is ideal for consumers to experience what living with an electric vehicle would be like.

Currently, the service is only available in six states, but Hyundai has plans to expand Evolve+ to additional locations by the end of the year. Locating a participating dealer is easy enough. Users can use the app to find an available retailer and drive away with an electric Hyundai for the month.

The automaker says Evolve+ isn't just for the EV curious. Many people need a car for a short period, and renting can often become expensive.

Hyundai

Whether you're on a work trip or a student that is home for the holidays, the Evolve+ service will give consumers an affordable and eco-friendly car rental alternative.

"Evolve+ gives our customers the opportunity to try an electric vehicle and see if it is right for their lifestyle. Evolve+ makes it really easy for a consumer to drive an EV in a more flexible way," said Gary Rome, a participating Hyundai pilot retailer.

Hyundai claims Evolve+ is approximately half the price of a traditional daily car rental. Should you come away impressed, the dealer can even lease or sell you the vehicle. Customers pay through a dedicated app, then collect the car at a predetermined location.

Recently, Volvo updated its subscription plan and will soon include the EX90 luxury SUV. However, unlike Hyundai's plan, customers can only cancel after five months.