Stops short of a service where someone literally holds your hand.
Have you ever read Amazon reviews for a given product and been struck by how many of the reviews seem to be written by idiots? Internet shopping has certainly come a long way, but there is still no way to try something before you buy it, and relying on the opinions of others is obviously risky in the best of circumstances. This is especially problematic when you're looking to spend a lot of money, but Hyundai might have the solution.
Called “Rockar,” the shopping method combines the no-pressure experience of online shopping with actually being able to physically see the thing you plan to buy. Check it out in the video.