Thanks to clever decisions, it may just do so - and soon.
In recent years, Hyundai (along with sister brands Kia and Genesis) has proven itself to be a stellar carmaker, often producing vehicles (like the Telluride) that outclass the European, Japanese and American competition.
And it seems this trend is carrying over into the EV segment. Perusing the latest US electric vehicle registration figures, you'll notice Hyundai and Kia are dominating local mainstream electric car sales. With Tesla in first position, Kia was able to secure itself a second spot finish with 8,450 registrations in the first quarter. Hyundai wasn't far behind, with 6,964 registered units.
The introduction of the desirable EV6 and Ioniq 5 certainly have something to do with this. Then again, we shouldn't be surprised. Both companies have stated intentions to rule the EV roost, with Hyundai readying its plans to electrify Genesis and introduce new performance models.
This has been coming for years, though. Before electric vehicles were even considered mainstream, both Kia and Hyundai have offered American consumers more affordable battery-powered alternatives. The Kia Niro EV and Hyundai Kona Electric are excellent examples of this. The EV6 and Ioniq 5 are also cleverly positioned, making them accessible to a wider range of people.
Compared to mainstream rivals, the Hyundai Motor Group has more EVs on sale than Toyota, Nissan and Honda combined. With the imminent arrival of the Kia EV9 and GV60, for example, this gap is only set to grow in the coming years.
Nothing was left to chance. Aside from Tesla, the Hyundai Group is the only mainstream carmaker to find itself in this fortunate position.
However, it's still early days and the competition won't allow Hyundai to slip into first place with ease. Genesis may struggle in the electric luxury sphere, a segment already dominated by Tesla - although BMW is slowly increasing the pace.
Elsewhere, Ford and GM are looking to offer consumers electric commercial vehicles, for which there is plenty of demand. It will be interesting to see where the EV race leads and who will be in pole position in the coming years. For now, at least, it looks like a clever move to place bets on the Hyundai Motor Group.