It's just a concept though, and the China-only model probably won't retain many of the features.
Hyundai just debuted a new SUV concept in China called the Mufasa Adventure. The Mufasa is a new model that will debut at the Shanghai Auto Show next month before going on sale later this year in the Chinese market. The vehicle is based on the Tucson and will replace the IX35 nameplate in China.
This rugged model, besides sharing a name that was popularized thanks to Disney's The Lion King, appears to share design cues from the Palisade and even a little Kia Sportage too. Most, if not all, of these off-road-oriented accessories won't make it to the final product, but we must admit the additions look a lot better here than with similar attempts in the past.
The model features some off-road wheels with a wider stance with rugged tires and a lift. A body kit with fender flairs, side skirts, and front and back bumpers does a great job of making the vehicle look ready to hit the trails.
Tow hooks on the front and the back, rock rails, handles on the hood, and a cool light bar on the roof round out the kit. It looks attractive and cohesive and makes you wonder about the possibilities of a rugged Hyundai model for the US market.
It is just a concept though, and as we said before most of these accessories aren't going to make it because the production Mufasa is set to be a normal crossover. No interior shots were shown, but we imagine it will be the same fare with five seats and screens like we're used to here.
Power is sourced from a 2.0-liter four-cylinder that will produce an uninspiring 158 horsepower, and there will most likely be a hybrid option in the future.
The Tucson that we get stateside is a pretty great vehicle, especially with the N-Line's looks and hybrid variants that boast up to 261 hp. Hyundai has teased off-road concepts before but has never really ventured into the off-road space that seems to be all the rage these days. Maybe they're cooking something up in the background, though, and eventually, we'll see the brand's version of Nissan's Rock Creek or Ford's Timberline, or even Kia's X-Pro trims.
We know that an off-road trim on the Tuscon and Palisade would sell like hotcakes, as consumers seem to like nothing more than creating the illusion to the rest of the world that they're more outdoorsy than they actually are. A quarter-inch lift, different wheels with all-terrain tires, some body cladding, and fun paint schemes are all Hyundai needs to add another few thousand dollars to these cars' prices. A no-brainer if you ask us.
Join The Discussion