Add five NHTSA stars to the trophy case.
In the three-row crossover segment, safety often ranks high on buyers' shopping lists because the vehicle will primarily be used to haul around the family. This means automakers must bring their A-game on the safety technology front, which is exactly what Hyundai has just done. The 2020 Hyundai Palisade has just been rated by the National Highway Traffic and Safety Administration (NHTSA), earning the organization's highest possible rating of five stars.
The Palisade joins 49 other 2020 model year vehicles including its corporate sibling, the Kia Telluride, to earn the five-star rating. Other three-row crossovers to earn this score include the Cadillac XT6, Ford Explorer, GMC Acadia, Toyota Highlander, and Volvo XC90 (T5 FWD).
Both the Palisade and Telluride missed out on the IIHS Top Safety Pick + rating because of headlights, but can still be considered amongst the safest crossovers on the road. In the NHTSA's New Car Assessment Program (NCAP), both the front-wheel-drive and all-wheel-drive versions of the Palisade scored perfect five-star overall, frontal crash, and side crash ratings and four-star ratings for rollover.
The Palisade also earned a spot on a much smaller list of 21 vehicles to earn a five-star rating for advanced crash avoidance technology systems. Hyundai packs the Palisade with tons of safety features including forward collision-avoidance assist, blind-spot collision-avoidance assist, lane following, rear cross-traffic collision-avoidance assist, safe exit assist, high beam assist, driver attention warning, and adaptive cruise control.
"Shoppers seek core safety features when buying a family SUV," said Brian Latouf, Chief Safety Officer of Hyundai Motor North America. "This is why we use sensor fusion technology to make Forward Collision-Avoidance Assist with Pedestrian Detection and Lane Keeping Assist standard features in the Palisade. Occupant safety is always top of mind at Hyundai." Kia may have more vehicles with Top Safety Pick and Top Safety Pick + ratings, but Hyundai continues to be one of the safest automakers.