A company product planner is not opposed.
Hyundai has very quickly established itself as one of the top crossover brands over the past few years with the Hyundai Venue, Santa Fe, and Palisade, but some may forget it dabbled a couple of times with sporty coupes. The first was the Hyundai Tiburon, a front-wheel-drive coupe that looked cool but didn't fully deliver the performance goods. Then came the Genesis Coupe, a V6-powered rear-wheel-drive coupe variant of the first-generation Hyundai Genesis. As we all know, Genesis is now its own luxury brand spun-off from Hyundai with so far great success. Given the South Korean automaker's coupe past, as well as today's Hyundai Veloster N hot hatch, is there a chance to revive the former segment for enthusiasts?
Speaking with Motor Trend, Hyundai's director of product planning, Scott Margason, outright admitted he personally isn't opposed to the idea. If it were entirely up to him, he'd offer a proper Genesis Coupe replacement.
What's more, said vehicle wouldn't be an all-electric vehicle, such as a production version of the stunning Essentia concept, but rather a gasoline-powered sports car. Unfortunately, this is a very unlikely scenario as the market, in general, does not favor coupes these days, especially premium ones. Established players like BMW and Mercedes-Benz will continue to dominate the segment for the foreseeable future.
However, Hyundai has made no secret of its intentions to turn up the volume with its N performance brand. Aside from the Veloster N, Hyundai's N division is working on a mid-engined coupe that could debut in the not too distant future. Genesis might also be exploring the possibility of a new coupe, such as something inspired by the Mint concept.
But again, it probably wouldn't be performance-oriented on par with the 4 Series and C-Class (and the Genesis Coupe), but rather something more like a personal luxury coupe. Such a vehicle could even feature an all-electric powertrain. Hyundai has a history of taking chances from time to time and the Genesis Coupe was one of them.
Perhaps the best way to honor it is to move that engine from in front to directly behind the driver. We doubt few would have any problem with that.