Hyundai Revives Grandeur Flagship With Electric Power And Striking Cabin

Concept / Comments

The interior is a brilliant blend of old and new.

Earlier this year, Hyundai designer Yang Gu-rum shared images of a retro concept car inspired by the brand's compact Pony. It was a stunning concept, and Hyundai is clearly enjoying looking back to its past because the Korean automaker has just revealed another throwback concept. This one is a sedan that looks like it has been snatched straight out of the 1980s. It's no surprise since it's inspired by the brand's original Grandeur luxury sedan.

Dubbed the Heritage Series Grandeur, it celebrates the Grandeur's 35th anniversary. Like the slew of EV restomods that have appeared over the last year or two, the Heritage Series Grandeur is a successful fusion of a modern electric powertrain with nostalgic style.

Hyundai
Hyundai
Hyundai

From the outside, the concept hasn't changed much from the original. The boxy lines and upright windshield are at odds with today's swoopy sedans, and it looks nothing like a modern Azera or Sonata. However, changes have been made to the grille, moldings, rearview mirrors, and wheels. The pixel-like detailing of the head- and taillights are further reminders that this isn't a 35-year-old sedan. Of course, what also makes this concept entirely different from the original car is its use of an electric powertrain. However, no technical details have been shared on the power or performance of this powertrain. Inside, the Heritage Series Grandeur has undergone a much more dramatic transformation.

Hyundai
Hyundai
Hyundai
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There are period-specific elements like the old-school steering wheel and velvet upholstery, but the implementation of a digital instrument cluster and an expansive infotainment interface are much more modern. A noval hidden storage compartment in the front armrest can be used to store valuables out of sight, such as a watch. Bronze-colored lighting was used as it is is a throwback to vintage audio equipment. The front seatbacks also have laces that look like they're from high-quality boots. Infinity mirror lighting completes a remarkable fusion of modern and classic design.

Overall, this sedan is certainly not lacking charm and we love that Hyundai hasn't forgotten about its trusty sedans, even in an age where the manufacturer simply can't stop selling SUVs and crossovers.

Hyundai
Hyundai
Hyundai
Hyundai

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