And there are even more new models coming.
Hyundai openly admits that 2017 was a difficult sales year and 2018 looks to be just as tough. The Korean automaker made several mistakes to put itself behind the competition, but 2019 looks like it will be a great sales year for the company. For the past 12 months, Hyundai has been busy completing an aggressive portfolio overhaul which includes ten all-new or facelifted models.
These new models include the new Kona and Kona Electric, Nexo Fuel Cell Vehicle, the sporty Veloster and Veloster N, and facelifted versions of the Accent, Sonata, Elantra, Tucson, and Santa Fe. With these 10 new models, Hyundai now has one of the freshest lineups in the industry, which should help it stand out against competitors.
“Hyundai has initiated one of its most ambitious portfolio makeovers in US history,” said Mike O’Brien, vice president, product, corporate and digital planning, Hyundai Motor America. “Having an onslaught of new or enhanced products in the marketplace conveys our commitment in providing consumers with a variety of high-quality vehicles meeting their individual lifestyle needs.”
Amazingly, Hyundai's massive product onslaught is still ongoing. The brand will soon release a facelifted Elantra Sport as well as a new three-row crossover called the Palisade. The results of having all of these new models in the lineup are already starting to show. Hyundai has seen a three percent increase in sales for the month of October, which is a good sign. Hyundai may have made an error by not focusing enough on SUVs, but it seems like the Korean brand is already well on its way towards correcting the issue.