Hyundai's N Performance Brand Is A Joke And Will Never Be Taken Seriously

Editorial

Sorry, but it's the truth.

As far as we’veseen, the Hyundai N 2025 Vision Gran Turismo is one of the best vehicles at theFrankfurt Motor Show. It was created for "Gran Turismo 6" and to officially launch Hyundai’s N performance brand. For those notkeeping track of the automaker’s ventures, N was launchedtwo years ago and there still isn't a real vehicle available from the brand. Theautomaker is hoping that it will turn into something similar to BMW's M, but so far it has failed to even create one real-world car to show what it's capable of.

Two years ago,in 2013, Hyundai announced the performance brand with the release of the i20 World Rally Championship car. Notice a trend? Hyundai has a habit of bragging about N by releasing awesome vehicles people will never get the chance to drive. So while the N 2025 Vision Gran Turismo is gorgeous, it’s also just bait to get you hooked onto the brand’s half-baked plan of getting enthusiaststo dish out more money for non-existent vehicles in the future. Unlike BMW’s M division (which makes real cars), Hyundai went out of its way to design and build a concept that will only ever see virtual roads withoutfirst building something realistic, or even real. That’s just plain dumb.

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However, thebiggest problem with N is that we don't know anyone willing to pay a hefty premium for a tuned Hyundai. The sportiestvehicles in the automaker's lineup are the Veloster and Genesis Coupe, which aren’treally that sporty compared to what performance brands from similar automakers put out. NISMO(Nissan’s performance arm) and Mugen (Honda’s) take realvehicles and make them sportier at an affordable price. Hyundai is known for affordable luxury vehicles,but even it struggles in that segment. Adding a performance brand to anaffordable luxury automaker doesn’t make any sense. We really hope Hyundaiproves us wrong, but it needs to start making real cars to do that.

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