Hyundai seems to have another moneymaker on its hands.
With the reveal of the new Ford Maverick and Hyundai Santa Cruz this year, the question on everyone's lips was whether these compact trucks would succeed. Large trucks continue to sell in droves and for buyers requiring something smaller, there is no shortage of crossovers and SUVs to choose from. Well, it seems that the Santa Cruz wants to put any concerns about the return of the compact truck to rest because it has emerged as the fastest-selling vehicle in the country in August, based on an analysis by iSeeCars. The Santa Cruz has overtaken the Chevrolet Corvette in the process, and we all know about the consistently high demand for the Chevy. The Mercedes-Benz GLS-Class ranks third.
Of course, there is a difference between highest-selling and fastest-selling. In the case of the Santa Cruz, it takes an average of eight days for Hyundai to sell the pickup - or the Sport Adventure Vehicle as Hyundai prefers to call it. That's compared to 8.3 days for the Chevy and 8.7 days for the Merc GLS. Hyundai will be happy with this initially strong reception to the Santa Cruz, especially considering that it's pricier than the Maverick. The Maverick itself has also had a strong start with 36,000 reservations in just one week. These are promising early signs that the compact pickup segment could expand rapidly in the years to come, but Ford and Hyundai are well-positioned to enjoy the early spoils.
Elsewhere in the iSeeCars analysis of fastest-selling models, new cars sold over a week faster than they did in July. Among all new vehicles, Toyota/Lexus models take up six positions on the fastest-selling list with models like the RAV4, Sienna, and 4Runner. To put the Santa Cruz's eight-day figure into perspective, the average new car takes a much longer 26 days to sell. The new Ford Bronco also made an appearance on the list, with the rugged SUV taking around 10.6 days to sell on average. Among used vehicles, the Tesla Model 3 topped that list for the third month in a row, followed by the Toyota Highlander Hybrid and the BMW 4 Series.