Commercials

Hyundai Sends Emotional Message To Space Using Only 11 Genesis Sedans

This is what automotive marketers dream about at night.

Hyundai earned itself a Guinness World Record for this emotional ad. The South Korean automaker helped a 13-year-oldHouston girl send a message to her father, an astronaut in space. The messagewas written using 11 Hyundai Genesis sedans in the middle of Nevada’s DelamarDry Lake. When it was all said and done the message read “Steph Hearts You!”and was photographed from space by the girl's father.

For pulling off the emotional stunt, Hyundai earned theGuinness World Record for creating “the largest ever tire track image.”

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