Commercials

Hyundai Sends Emotional Message To Space Using Only 11 Genesis Sedans

This is what automotive marketers dream about at night.

Hyundai earned itself a Guinness World Record for this emotional ad. The South Korean automaker helped a 13-year-old Houston girl send a message to her father, an astronaut in space. The message was written using 11 Hyundai Genesis sedans in the middle of Nevada’s Delamar Dry Lake. When it was all said and done the message read “Steph Hearts You!” and was photographed from space by the girl's father.

For pulling off the emotional stunt, Hyundai earned the Guinness World Record for creating “the largest ever tire track image.”

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