The automaker already has over a 90% EV market share in the country.
Beginning January 1, 2023, Hyundai will only sell its lineup of all-electric vehicles in Norway, the South Korean automaker has announced. Norway has been a world leader in EV adaptation, so this latest news should not come as a major surprise.
Hyundai has been one of the largest automotive brands in the Norwegian car market for eight consecutive years, and its sales trajectory has consistently climbed since the 2016 launch of the Ioniq. The Ioniq Electric almost immediately became one of Norway's most popular EVs and remained so until it was discontinued from the market not long ago. In 2018, the Kona Electric went on sale, and Hyundai received 8,000 pre-orders from excited Norwegian customers.
In 2020, the carmaker decided to sell only the plug-in hybrid versions of the Tucson and Santa Fe, though sales for both are now ending. The Ioniq 5, meanwhile, is now Norway's fifth best-selling vehicle so far this year.
"We have great faith in our model portfolio, and now that we have launched the all-new Ioniq 6, the time has come to sell only all-electric cars in the Norwegian market," said Thomas Rosvold, Managing Director of Hyundai Norway. "Ioniq 5 and Kona Electric have long since taken positions as some of the most popular cars in the market, and we are confident that our pure electric cars will bring us continued success into the future."
Anyone who's taken a trip to the Scandinavian country in recent years has seen a large number of Teslas, but according to Hyundai, it is the automaker that builds fossil-fuel cars that customers most strongly associate with EVs.
It was surpassed by just two brands that exclusively build EVs only: Tesla and Polestar. Hyundai further notes that in the outgoing year, it had a 93% electric vehicle market share. Electrified vehicles already accounted for over 90% of its sales in the country over the past few years. For example, from 2020 to 2022, it has delivered to customers 25,000 vehicles, 92% of which were pure battery electrics.
"Alongside a number of other innovative models coming in the next few years, we are, in other words, primed for an all-electric future," Rosvold added.