Hyundai Unveils Plans For EV Dominance

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Carmaker to pour billions into getting 23 electric models on the market by 2025.

It's a new year and a new decade, and South Korea's Hyundai Motor Group is wasting no time as it takes steps to "secur[e] its future industrial leadership," in the words of Executive Vice Chairman Euisun Chung. And here, leadership necessarily includes electrified vehicles, which experienced a tremendous surge in relevance industry-wide in the past year, attracting some high-dollar investment announcements and experiencing several high-profile battery-electric vehicle reveals.

Accordingly, Hyundai this week announced that it will invest some $87 billion USD into powertrain electrification, mobility, and other areas of future growth. The group's electrification investments will put 44 hybrid and electric vehicle models on the road by 2025 - up from 24 in 2019.


Battery-electric vehicles are the largest category of that push, representing 23 of the 44 planned electrified models - up from nine BEVs in 2019. The group's first dedicated BEV will launch in 2021, followed by another ten dedicated BEV over the following four years, and an all-new EV architecture will arrive to underpin some number of those models by 2024.

Meanwhile, conventional and plug-in hybrid versions of some of the group's hot-selling crossovers - namely, the Kia Sorento, Hyundai Santa Fe, and Hyundai Tucson - are slated to hit the market this year. Conventional hybrids will represent 13 of the group's 44 electrified models come 2025, and six of the vehicles will be plug-in hybrids. The remaining two models will be hydrogen fuel-cell vehicles.

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2019-2020 Hyundai Kona EV Front View Hyundai
Hyundai Kona EV Hyundai
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Yet, there is some confusion surrounding the timing of the Hyundai Motor Group's planned EV architecture launch, as previous reports put the arrival of Hyundai's global modular EV platform at early-2021. That's the same year that the sleek, battery-electric Kia Imagine concept is slated to reach production on a dedicated BEV platform.

Regardless, the Hyundai Motor Group is gunning for 560,000 pure-electric vehicle sales annually by 2025, which is a more attainable goal than many of the company's competitors have set for themselves.

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