The company's Mobis division has partnered with Luxoft to lead the field in infotainment.
Hyundai Mobis, the automotive brand's parts maker and supplier, is looking to make the world's best infotainment systems. That's why the subsidiary has teamed up with Swiss software company Luxoft to create a system worthy of that title. Both are currently working on a new Infotainment Cockpit Controller MIS (Mobis Infotainment System), described as "the most advanced system."
That's a big claim, but it's backed up by some fairly impressive capabilities. Up to six displays can be integrated, including the digital instrument cluster, an AR (augmented reality) head-up display, a passenger display, a center stack touchscreen, and two rear-seat entertainment displays. The system has adapted Qualcomm's GEN 4 AP (based on Android 12) to provide a rich yet user-friendly experience. What's more, multiple virtual personal assistants make occupants' lives easier.
It certainly looks impressive and makes contemporary Hyundai interiors (like the one found in the Ioniq 5) appear dull and outdated. The passenger display is neatly integrated with the instrument cluster, while the central screen has adopted a fashionable portrait position, seen in cars like the Mustang Mach-E and the new Mercedes C-Class.
Hyundai Mobis used the International Suppliers Fair (IZB) to debut its new idea. The company's Carlsten Weiss said, "through synergy between the two companies, we will leap forward as a global leader in future vehicle software such as autonomous driving and IVI."
The South Korean parts supplier is at the forefront of innovation and has come up with some extraordinary ideas, like the e-Corner Module "crab-walk" system. While the Mobis division's latest infotainment idea is impressive, many believe the fussy touchscreen may become a thing of the past.
Not only have they been proven to be a safety risk, but many top designers think it's simply a fad. BMW i's head of interior design previously said he believes we'll soon be rid of myriad glass screens. DS Automobiles' Thierry Metroz spoke more candidly, referring to touchscreens as a "little bit stupid."
However, brands like Mercedes are steaming ahead, and believe there's so much more to be done with touchscreen technology. "The screen is a like a playing field, the bigger the screen, the more you can do," said Klaus Frenzel, head of UX design at Mercedes-Benz. It seems Hyundai is in the same boat as the German luxury car maker and plans to offer future customers a truly immersive infotainment experience.
The Hyundai Motor Group's infotainment systems and in-car technology are rated highly by owners. In the J.D. Power 2022 Tech Experience Index (TXI) Study, Genesis came out on top, while Hyundai ruled the mainstream segment. The study looks at innovation, in-car technology, and customer satisfaction.
"When owners get the technology features they really want - and which meet their user-experience expectations - the results are positive," said a representative at the time. It seems Hyundai is getting things right in this area.
But it's not just infotainment that Hyundai is looking to lead the field in. Through Mobility, another Hyundai-owned company, the automaker is making strides in the self-driving field. In fact, a fleet of autonomous Ioniq 5 robotaxis will soon join the Uber network, allowing commuters to get to work in a driverless vehicle.