It combines the best of old with the best of new.
Icon 4x4 has built its 100th restomodded Bronco, a one-of-one New School Edition truck. Icon has been around for nearly 16 years, but there's a good reason the 100th vehicle is only being built now. Each Icon truck is handbuilt from the ground up and can take months to finish.
"It's pretty incredible to think about how far we've come over the last 100 Bronco builds. Passion for the Bronco has not waned in the slightest, and Icon takes great pride in the challenge presented by constantly pushing the boundaries of what's possible with each project for our clients," said Icon 4x4 founder and CEO Jonathan Ward.
The donor vehicle for the Icon Bronco 100 is a 1974 Bronco that used to be equipped with a six-cylinder engine. It was dropped in favor of a brand-new Coyote V8 producing 430 horsepower. The new mill is mated to a four-speed overdrive automatic that sends power to the wheels via a two-speed transfer case.
While it may look like a garage queen, it's anything but. The specification sheet reads like an off-roader's dream shopping list. It includes Fox racing shocks, Eibach coil springs and tunable sway bars, Dana differentials, sport brakes by Brembo, and ARB air-locking differentials. To ensure the animals can hear you coming, the 100 is also equipped with a ceramic-coated stainless-steel exhaust system.
Exterior-wise, Icon went for the Cactus Gray color used on the modern Bronco. It works beautifully with Icon's Volcanic Black coating used on most exterior items like the grille, rearview mirrors, door handles, and gas cap. To cap it all off, Icon made a set of custom wheels it calls New School.
The interior is more impressive than anything you'll find in the modern car. Icon partnered with Spinneybeck, which shod the interior with durable, low-maintenance leather that looks and smells the same as the finest leather. The leather is combined with an equally tough silicon material that resembles a traditional weave fabric.
Other interior highlights include a dashboard made from laser-cut stainless steel and machined black aluminum. You'll also notice the Icon sports pedals, leather-wrapped steering wheel, and armrests.
"The Icon Bronco 100 is a unique blending of new and old, a balance between safety and refinement with capability while presenting an analog responsibility for the driver," said Ward. "If you want to have an authentic, real driving experience, new vehicles just don't offer the same feeling. The Icon Bronco 100 allows drivers to be in control. That's a rare, beautiful feeling."
The interior isn't just pretty, either. In true New School fashion, it also boasts a Dakota digital gauge cluster, an HVAC unit from Vintage Air, electric windows with switches hidden behind the hand-cranks, optional seat heating for the front seats, a custom roll bar, and an Elevated sound system with navigation and Bluetooth connectivity.
What more do you actually need? Sure, with a starting price of $200,000, Icon Broncos are expensive, but can you really put a price on this kind of handbuilt exclusivity and mechanical feel?
Ward explains the ethos thus: "Our happy place is building vintage vehicles that are viable for modern roads and modern drivers but aren't trying to be new cars. It's still a very visceral driver-and-machine relationship that isn't trying to isolate drivers from the experience behind the wheel. In fact, part of the point of Icon 4x4 is to reconnect people back to the mechanical."
Sounds like our kind of party.
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