Icon 4x4's Revived 1950s Chevy Truck Is A Masterpiece

Classic Cars / Comments

Timeless truck styling with a 430-hp V8 under the hood.

Long before the Chevrolet Silverado arrived and became one of the most popular trucks in the US, the automaker was enjoying success with its Advance-Design series of light- and medium-duty trucks, which enjoyed much success in the 1950s.

To this day, their styling remains charmingly old-school, but not many people want to drive a rudimentary old truck when there are so many modern alternatives. Fortunately, vehicle designer Icon 4x4 has the perfect answer. The company has taken the covers off its Old School Edition Thriftmaster pickup.

Icon 4x4
Icon 4x4
Icon 4x4
Icon 4x4

Combining its classic appearance with thoroughly contemporary engineering, it's one of the sweetest Chevy restomods we've ever seen. Under the hood of this beauty is an LS3 V8 engine with 430 horsepower. The engine is said to be emissions-certified and comes paired to an automatic transmission. For a much more comfortable experience than the original truck, this one gains independent front/rear suspension.

As great as all of that is, just look at it! Finished in light green and with white wheels and a white roof, this pristine truck will no doubt get plenty of attention as it rolls by.

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Icon 4x4
Icon 4x4
Icon 4x4
Icon 4x4

The quaint cabin hasn't been tainted by the fitment of massive digital touchscreens, but it does have beautiful custom brown leather with green suede piping. A modern sound system has been discreetly included and the unit comes with Bluetooth connectivity, too.

A powerful air conditioning system is a welcome addition, but the dashboard knobs have remained faithful to the period. Another great touch is the African teak bed, which we'd want to keep exposed at all times since it looks so good.

Icon 4x4
Icon 4x4
Icon 4x4
Icon 4x4

430 hp is a lot in any truck (the current Silverado 1500's 6.2-liter V8 doesn't even have that much power), so in case the driver gets overexcited, there are Brembo brakes to bring the truck to a safe stop.

"At Icon 4x4, our passion is in celebrating timeless designs and giving them new life with increased performance, handling, and comfort," said Founder and Lead Designer Jonathan Ward. "Originally, this was a farm truck, so working with the client to restore a workhorse like this was such a fun, rewarding process."

Icon 4x4
Icon 4x4
Icon 4x4
Icon 4x4
Icon 4x4
Icon 4x4

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