Half a century later, the Modulo's design still inspires.
There's a scene in the science-fiction classic Back To The Future where Marty McFly travels back in time to the year 1955 and terrifies a family as his DMC DeLorean - an alien-looking thing for that time period - crashes into their dusty barn. The response to the Pininfarina Modulo concept must have been similar when the futuristic car was unveiled exactly 50 years ago at the 1970 Geneva Motor Show.
To celebrate the 90th anniversary of coachbuilder and design firm Pininfarina's foundation, the Ministry of Economic Development has issued a new stamp featuring none other than the Modulo. It forms part of the thematic series "The Excellences of the productive and economic system".
The stamp itself was designed by Pininfarina and a print-run of 400,000 copies is planned, each at a cost of 1.10 euros (around $1,30 at current exchange rates). It displays the dramatic Modulo, built on the chassis of a Ferrari 512 S, on a white background. A 'Pininfarina 90' logo features on the stamp, too.
The Modulo is a great choice to celebrate Pininfarina's 90-year anniversary as it won 22 international design awards. Standing at a mere 36.6 inches tall, the Modulo's incredibly low roof, descending front hood, and wedge-like silhouette was a precursor to supercar design of the period, such as the Lamborghini Countach. Pininfarina later went on to design more modern supercars like Ferrari's F430 and F12berlinetta.
Getting inside the Modulo is done by sliding the entire canopy-style roof, including the windscreen, to gain access to the two-seater. It was powered by a 550-horsepower Ferrari V12 engine and could reach a top speed in the region of 220 mph. "Pininfarina has built 90 years of innovation," said CEO Silvio Angori. "The symbol of this journey is the Modulo, still considered, half a century later, to be an icon of motor racing due to a revolutionary design."
The stamp will be available at the post office of Cambiano, a town in Turin, Italy, and the home of Pininfarina. Chairman Paolo Pininfarina described the stamp as a "miniature work of art" and "a wonderful gift for our anniversary."