Instead, passengers are going to want to read and watch TV.
Renault-Nissan has a plan to offer hands-free driving vehicles by 2021. That’s not at all far off, and so the automaker is preparing for what it wants passengers to do when they’re not driving. According to Reuters, Renault has bought a 40 percent stake in a media company for the specific purpose of providing passengers with in-car entertainment. Renault is pretty proud of its move, claiming it’s the first global automaker to do such a thing.
“This project is totally in line with Renault’s strategy, which aims to offer new, high-quality connected services and to improve the customer experience,” Renault chairman Carlos Ghosn said in a statement. Because self-driving cars are just that, Renault realized entertainment will very soon become a major component of the car business. For better or worse, this does make sense. The media company is called Challenges Group, which publishes a weekly economics magazine and a few science and history publications as well. However, Challenges Group will develop specific content for autonomous cars. This is certainly a bold move on Renault-Nissan, and now Mitsubishi’s part.
It’s risky, but it could very well pay off big time. No doubt competing automakers are taking notice of this deal, and we wouldn’t at all be surprised to see similar agreements coming to fruition in the very near future. In-car entertainment will be very important for ride-sharing autonomous vehicles because what else are passengers going to do? Look out the window the entire time?