Infiniti Could Really Use Some New Product Right Now


Current models are all down in sales.

Infiniti celebrated its 30th anniversary in 2019 and as part of the celebration, the Japanese brand revealed a special package for its models called the Edition 30. This limited-edition package is mostly aesthetic but does add the company's ProAssist technology package as standard. Sadly, these Edition 30 products were not enough to help Infiniti sell more vehicles, as the Japanese luxury automaker posted a massive sales decline in 2019. In short, turning 30 could have felt better.

Infiniti sold 117,708 vehicles in 2019, which is a decrease of 21.1 percent compared to 2018 when it sold 149,280 vehicles. The company ended the year with 11,243 sales in December, a decrease of 37.8 percent compared to the 18,065 vehicles sold in December 2018.


All seven of Infiniti's models saw sales declines in 2019, showing that the automaker is in desperate need of some new products. The Infiniti QX60 was the company's best-seller with 43,162 units, but even it posted a sales decline of 8.9 percent compared to 2018. Seeing as the QX60 hasn't been given a major redesign since 2012 (when the model was still known as the JX35), it is no wonder sales were down in 2019.

The Infiniti QX80 fared the best out of all models after experiencing its best sales month ever with 2,580 units sold in December (up nine percent). But even with the strong finish, the QX80 only sold 19,113 units in 2019 (down 0.5 percent). Most alarmingly, the Infiniti QX50, the company's newest model, posted a 26.7 percent decrease in just its second year on sale.

2016-2019 Infiniti Q70 Sedan Front Angle View Infiniti
2018-2020 Infiniti Q50 Front View Driving Infiniti

Infiniti is currently working on a new lineup of electric vehicles fitted with a small gasoline engine range extender, meaning they will never have to be plugged in to charge. We aren't sure if these new EVs will be enough to turn around the Infiniti's fortunes, but the automaker clearly needs a new model injection. Infiniti doesn't currently sell any EVs, so it has lost potential customers to rivals like Tesla. We expect these new gas-generated EVs to spark Infitini's sales but as 2019 clearly showed, they can't arrive soon enough.


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2016-2019 Infiniti Q70 Sedan Front Angle View

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