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Infiniti Has Hired Jon Snow To Help Sell Its New Sports Car

Car in the North!

We have been saying for some time now that the Q60 is the car that will make people notice Infiniti again. Apparently the automaker agrees with us as it has just released a new ad starring Kit Harrington of “Game of Thrones” fame. Jon Snow certainly brings star power to the spot, but other than him behind the wheel the ad is a typical car commercial. It features the actor driving down a winding road while reciting William Blake’s poem “The Tiger.” So this is how Nissan initiates members into the Night’s Watch...

We’re very excited for the new Q60 and even more excited that Infiniti seems to be all in on it. Harrington must not have come cheap, after all. The only question is do you prefer this commercial or the Peter Dinklage Chrysler ad?

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Infiniti Q60
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