Finance guys don't understand gearheads. Never will.
We were afraid this was going to happen mainly because we haven’t heard any updates about this car’s status for some time. But now Car magazine has confirmed the worst: Infiniti has cancelled its Nissan GT-R-powered Q50 Eau Rouge super sedan. Cancelled as in it’s dead. Completely. First unveiled in 2014 at Geneva, the Q50 Eau Rouge Concept was powered by the Nissan GT-R’s twin-turbo 3.8-liter V6 with 560 horsepower and 442 lb-ft of torque.
It appeared nearly production ready and there was lots of hype. But then two things happened: One, the guy behind the project, now former Infiniti chief, Johan de Nysschen, left the company to take the reins at Cadillac. Two, Infiniti then allowed finance guys, aka bean counters, to make core project decisions. Car spoke with Infiniti VP Francois Goupil de Bouille at Frankfurt last week who not only confirmed the Q50 Eau Rouge is dead, but also why: "It was just too costly. That was it. It was always a matter of balance of cost versus benefit, and we decided to reign in our costs." De Bouille didn’t rule out future performance models, but this was Infiniti’s big opportunity to take on the likes of BMW M and Mercedes AMG, and it’s now totally blown it.