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Infiniti Has A Massive Decision To Make

Industry News / 5 Comments

Not all is well on the global sales front for the luxury carmaker.

Nissan launched its luxury Infiniti division in Europe nearly a decade ago to compete with its premium German rivals. Unfortunately, the automaker has been struggling to gain sales momentum and is still not even close to reaching its annual targets.

According to a report by AutoActu.com that cites sources within the company, Infiniti could abandon the European market entirely if sales don't pick up. A decision is reportedly imminent following the departure of Infiniti boss Roland Kruger. It's important to note, however, that nothing is official yet.

We reached out to Infiniti for comment. In response, a spokesperson told us there is "no truth" in AutoActu's report. "Europe remains an important region for Infiniti," the statement said. "While we are constantly evaluating opportunities and priorities in the markets in which we are present, there are no changes to announce, we don't comment on speculation." While Infiniti will continue selling in Europe for now, the sales figures make for grim reading.

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Three years ago, Infiniti aimed to sell around 30,000 - 40,000 cars per year in Europe alone. According to data released by Carsalesbase, only 8,453 units were sold in 2016, dropping to 7,617 in 2017 and less than 3,000 during the first 11 months of last year. Only 95 Q30s were delivered in Europe in October 2018.

Total sales have also been steadily declining in Europe year-on-year. In 2016, Infiniti sold 13,775 cars in the Old Continent. This decreased to 12,571 in 2017 and less than 6,000 units through the first 11 months of 2018. Stricter emissions regulations and the growing uncertainty over Brexit won't help this situation either. North America is currently Infiniti's largest market, however, with a share of around 70 percent of global sales.