Infiniti QX30 Sold For Half Price Because Of Facebook Ad Mistake

Sales

The dealership objected. Infiniti Corporate said otherwise.

Mistakes happen all the time, but it isn’t often that a company, let alone an automaker, owes up to it and ensures its customers are fully satisfied. The Drive first learned about a couple from Louisville, Kentucky, who were shopping for a new car. Sherri Cooper came across a Facebook ad for a 2017 Infiniti QX30 with an MSRP of $35,000. Thing was, the ad showed a sale price of $17,790. After showing it to her husband, the Coopers decided to call the dealership’s sales manager and inquire about the listing.

Infiniti of Louisville, not surprisingly, confirmed the ad was a mistake and couldn’t meet that price. However, the sales manager believes in customer service, so she called Infiniti Corporate to notify them of the situation. Only a few hours later, the corporate office instructed her to honor the $17,790 price tag, and it would reimburse the dealership with the difference. Wow. Just wow. And there’s more. Infiniti Corporate then called the Coopers to personally tell them the sale price would be honored. Why? Because money wasn’t what mattered, but the company’s "integrity" and "reputation." Everybody wins in the end.

You Might Also Like
Awesome New Cars You May Have Missed From Monterey Car Week 2018 (Updated)
Awesome New Cars You May Have Missed From Monterey Car Week 2018 (Updated)
8 Sports Cars With Three-Cylinder Engines
8 Sports Cars With Three-Cylinder Engines

The Coopers have a great new car (at half price), the dealership gets its money, and Infiniti has two new loyal customers and some rightfully earned good publicity. How did that Facebook ad mistake happen in the first place? No reason was given (probably human error), but chances are Infiniti of Louisville will pay extra attention to stuff like this from now on.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

What's Hot

Related Cars

Starting MSRP
$29,950

Related Reviews

2017 Infiniti QX30 First Drive Review: A Cleverly Disguised Wagon That Americans Will Actually Buy
First Drive
24
2017 Infiniti QX30 First Drive Review: A Cleverly Disguised Wagon That Americans Will Actually Buy
2017 Infiniti QX30 Review: A Crossover That Can Actually Do Fun
Test Drive
12
2017 Infiniti QX30 Review: A Crossover That Can Actually Do Fun
2018 Infiniti QX30 Review
Model Overview
0
2018 Infiniti QX30 Review