Because rebadging is even more lucrative in yuan.
Aswe reported a few months ago, Infiniti has finally pulled the covers off itsChinese market luxury ESQ crossover, revealing – wait for it – a Nissan Juke Nismo. The rebadgedJuke has been given a once-over luxury makeover to justify its emblem and price tag, whichruns from 200,000 to 300,000 yuan ($32,529 - $48,791). The interior has been extensively covered in loads of leather, suede and Alcantara, with ESQ badging abounding inside and out.
But it doesn't take much imagination to see where this crossover issourced from, nor will you feel much difference when taking the identical1.6-liter turbocharged four-cylinder engine and 197 horses out for a spin. TheESQ will be officially presented at the Chengdu Motor Show, before doing itsbest to cash in on the attention of China's "new millennials" and theiryuan-filled purses.