Because rebadging is even more lucrative in yuan.
As we reported a few months ago, Infiniti has finally pulled the covers off its Chinese market luxury ESQ crossover, revealing – wait for it – a Nissan Juke Nismo. The rebadged Juke has been given a once-over luxury makeover to justify its emblem and price tag, which runs from 200,000 to 300,000 yuan ($32,529 - $48,791). The interior has been extensively covered in loads of leather, suede and Alcantara, with ESQ badging abounding inside and out.
But it doesn't take much imagination to see where this crossover is sourced from, nor will you feel much difference when taking the identical 1.6-liter turbocharged four-cylinder engine and 197 horses out for a spin. The ESQ will be officially presented at the Chengdu Motor Show, before doing its best to cash in on the attention of China's "new millennials" and their yuan-filled purses.