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Iron Man Promotes Audi R8 e-tron

Hollywood / 34 Comments

Audi has teamed up with Robert Downy Jr. to promote the upcoming Iron Man 3 movie as well as its R8 e-tron, which the superhero’s alter-ego uses for his daily drive.

Recent spy shots of the R8 e-tron electric supercar winter testing in northern Europe gave fans hope that Audi had decided against killing off the prototype. And now the German carmaker has posted a commercial that cross-promotes both the upcoming release of "Iron Man 3" and the R8 e-tron. Audi is back for the third installment of the superhero franchise, with Tony Stark driving an R8 e-tron and his love interest Pepper Potts (played by Gwyneth Paltrow) behind the wheel of an S7.

So not only can we look forward to the new "Iron Man: movie hitting the big screens next month, but it appears the R8 e-tron project could be back on Audi's table after all.

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