Is $10,000 Off An Escalade Enough To Keep People Away From Navigators?

Sales

The Lincoln Navigator is catching up, but Cadillac isn't giving in.

The new Navigator is a fresh entry into the full-size SUV segment, and Lincoln is selling them faster than it can make them. In fact, the Navigator is so good that GM has to offer discounts in order to stay competitive. GM is no stranger to big discounts, so the company is offering up to $10,000 to keep Escalade owners from switching to a Navigator. A nationwide $10,000 deal applies to lessees of all 2016 model Escalades, while owners are being offered a $7,500 discount - this according to Automotive News.

These discounts are valid through May 31 according to a GM memo. Jim Cain, a GM spokesperson, referred to the discount as "an exclusive private offer" designed to "keep people in the family." Cadillac has plenty of reasons to want to keep its customers from switching to Lincoln. The Escalade isn't a particularly high volume model, selling just 22,994 units in 2017, but it produces around $1 billion in annual profit for GM. The Navigator is still being outsold by the Escalade, but sales have increased by 63% so far in 2018. In fact, dealerships have been struggling to keep up with demand, as Navigators average just 10 days on the lot before being sold.

You Might Also Like
10 Craziest Drag Races Of The Month: July 2018 Edition
10 Craziest Drag Races Of The Month: July 2018 Edition
The Greatest Cadillac In The Past Decade Was A 556-HP Wagon
The Greatest Cadillac In The Past Decade Was A 556-HP Wagon

GM's plan seems to be working, because Escalade sales are up and the average transaction price has been rising slightly. We still prefer the new Navigator, but $10,000 off a new Escalade could be enough to sway our decision.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot

Related Cars

Starting MSRP
$74,695

Related Reviews

How Long Could You Live In A Cadillac Escalade For?
Review
22
How Long Could You Live In A Cadillac Escalade For?
2017 Cadillac Escalade Review: A Taste Of The Good Life
Test Drive
17
2017 Cadillac Escalade Review: A Taste Of The Good Life
2017 Cadillac Escalade SUV Review
Cadillac Escalade SUV
0
2017 Cadillac Escalade SUV Review