It could debut in just a few weeks.
At the 2019 Detroit Auto Show, Ram unveiled the new 2019 Power Wagon alongside the torque-tastic 2019 Heavy Duty, which comes complete with lifted suspension, locking differentials, and a 12,000-lb winch. Ram even bills it as "the most capable production off-road truck in the industry,” but the Power Wagon could soon face some stiff competition from Ford.
While sifting through audio of Jim Farley, Ford’s president of global markets, speaking at an industry event in Detroit, AutoGuide has discovered Ford could be cooking up an off-road focused Super Duty to fight the Power Wagon.
"Everyone loves the Raptor. With the new Super Duty, we got another new version that no one’s ever seen; not a Raptor, but something different,” Farley said. What could this "something different” refer to? Farley could be talking about a truck that is off-road focused but not as extreme as 450-hp F-150 Raptor to rival the Power Wagon, but this is still speculation.
Ram has already announced its intention to take on the Raptor with the off-road focused, supercharged TRX, so it makes sense for Ford to fight back with a Power Wagon rival.
Also at the event, Farley confirmed the Bronco name will be applied to a range of off-roaders rather than a single model. A new next-generation F-150 could be coming sooner than expected to shake up the competition. "We recently market tested this new truck against the new competition Ramin [sic], Silverado and GM products and we won hands down,” he said. An all-electric F-150 is also coming to rival Rivian and Tesla's own electric pickups.
As for the new Super Duty, Farley confirmed it will be shown "in a few weeks,” so there’s a good chance it will debut at the 2019 Chicago Auto Show next month. Based on his comments, we could also see Ford’s new Power Wagon rival at the event.