Is Cadillac Too Late To Join The Crossover Game?

Industry News

Or did it arrive right on time?

Even though the upcoming Cadillac XT5 willbe quite expensive, priced at around $40,000, it does look pretty good. America’s answerto the Audi Q5 and the Mercedes-Benz GLE Class is lighter than both models, by 100 lbs. and 650 lbs. respectively, and it has lots of technological goodies to create aluxurious ride. We think that the XT5 will be a great contributor to Cadillac’sfuture success. The second out of the four (or possible five) new luxurious crossovers and SUVs to come from theAmerican automaker will arrive in 2018.

The second crossover, maybe called the XT4, will slot below the XT5 and will be smaller than the upcoming midsize model. With compact luxury crossovers becoming popular recently, it makes perfect sense for Cadillac to try to take advantage of that market with the upcoming XT4. Automotive News talked with Cadillac CEO Johan De Nysschen and he “also sees an ‘obvious gap’ between the XT5 and the Escalade large SUV, which eventually will be filled by a large crossover that would compete with the Audi Q7 and Volvo XC90.” This slightly larger crossover will probably arrive around the second half of 2018 or 2019, after the XT4.

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De Nysschen said that “a very well-executed, three-row crossover could fit in quite nicely” and that “it’s an important segment with a lot of volume.” However, will making these crossovers of all different sizes do Cadillac any good? This niche in the automotive market industry is already packed with solid models like the Audi Q5, Porsche Macan, Range Rover Evoque, and countless others already eating up huge sales numbers. Is Cadillac too late to join the game? Or will it actually do well in the crossover segment? We'll have to wait and see what they come up with in the next few years. Right now, we aren't so sure more crossovers are the key to igniting sales. Some, yes, but a crap ton...

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