Paying tribute to the company's first race car.
Ford'sperformance division, Special Vehicle Teams (SVT) may soon be undergoing some significantchanges. At least in regards to its name, that is. According to severalreports, the company has been carrying out surveys to evaluate a new name forthe division, assessing consumer reactions to the name '999'. This isn't somesort of upside-down tribute to the wheels the devil rides on, but rather a name with some historic significance to the company's racing legacy, going all the way back to HenryFord.
The999 moniker was actually used by two race cars developed and built by Ford in theearly 1900s, but doesn't seem to have been used very widely in the company eversince. SVT, on the other hand, has been around for decades, and has signed offon some of the blue oval's finest creations. Is this a much needed rejuvenationof the brand, or just another marketing scheme that will prove to be a waste oftime?