We all know the answer to that question.
Forget about whether or not the Lamborghini Urus will ever make production. Hell, forget that even if it does make production there's a chance it'll be made outside of Italy. All you should think about right now is if the world is ready for a Lamborghini pickup. Automotive rendering whiz Theophilus Chin apparently thinks so. He has dubbed his Urus-based creation the Usus and it looks interesting, to say the least.
If anything this nutty were to make production it obviously wouldn't be used like a traditional truck. It would be a status symbol for rich folks who want to pretend like they visit The Home Depot every so often, a la the Lincoln Blackwood. Of course this is too crazy an idea to even consider, so for now just enjoy these renderings and wonder what if.