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Is Polestar A Strip Club Or Volvo's New In-House Tuning Company?

Volvo just injected some much-needed fun into its lineup.

Volvo just announced that it has acquired Swedish tuning firm Polestar. The move brings Polestar 100 percent under the company’s control, save for its racing team which will still be independent. This means that Polestar is now the official badge of high-performance Volvos. Now "high-performance" and "Volvo" sound funny in the same sentence. However, Polestar has done its job to make Volvos respectable in the performance department, putting the S60 wagon and sedan under the knife.

Both tuned S60s were powered by a turbo 3.0-liter inline six good for 345 horsepower and 369 lb-ft of torque. Those numbers aren’t exactly world-beating but they are good enough for a 4.9-second 0-60 and a top speed of 155 mph. Volvo’s chief Polestar problem has been that there's not enough of them (just 750 total units), likely owing to the automaker playing it safe with expectations. That is all set to change as Volvo will increase Polestar sales to between 1,000 to 1,500 units. Volvo is still struggling to change its image, but more quick cars plus a lifetime of free maintenance should help attract consumers.

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