All evidence suggests a new Ram truck is in the making.
Last June, then Jeep chief Mike Manley announced a new Ram mid-size pickup truck would be arriving sometime in 2020 as a 2021 model. He provided few other details, which led to some speculation this new Ram truck (a reborn Dakota?) would be nothing more than a rebadged Fiat unibody pickup truck, which just so happens to be sold in Latin America as the Ram 750.
Fast forward to today and Manley is now FCA CEO following the sudden passing of his predecessor, Sergio Marchionne. Manley’s mid-size Ram truck is still very much a go and Automotive News has managed to confirm exactly what we’ve been wanting to hear. We've also reached out to Ram for comment and will update this space once we hear back.
Instead of that Fiat unibody platform, the new Ram mid-size truck will share a platform with the new Jeep Wrangler, itself about to spawn a pickup truck in the coming months. In other words, FCA is further utilizing a new body-on-frame platform. One question that immediately comes to mind is whether the new Wrangler pickup, said to be called the Scrambler, and the new Ram truck will cause some internal competition. We actually think the 'Scrambler' will be unique enough for that not to happen, but it will be interesting to see how buyers react.
The new Ram will compete directly against the Chevrolet Colorado/GMC Canyon, the also newly reborn Ford Ranger, as well as the long-running Toyota Tacoma. All offer levels of comfort and convenience similar to their full-size siblings that can lure in buyers who never previously owned a truck. This happened in the case of the GM twins, for example.
Another reason why FCA is deciding to proceed with a smaller Ram truck is that the Toledo Assembly Complex in Ohio, which builds the Wrangler, has some extra space available. For example, it’s expected to produce well over 200,000 Wranglers per year. The Scrambler is not expected to have that level of demand. Therefore, the production plant will have some available space for something else; why not further utilize that same platform at the same plant for another popular FCA division, in this case Ram? Makes complete sense to us.