Yes, yes it is. Here's why.
Aston Martin's comeback plan isn't built upon special edition models, but that doesn't mean the automaker is going to stop making them. Case in point: the Aston Martin Vanquish Zagato and Vanquish Zagato Volante. We know just 99 units of each will be made, but we didn't know how much they'd cost until now. Automobile Magazine, citing anonymous sources, is saying that the Volante (the convertible) will be priced at $850,000. Should you want to order one you'll first need to cut a deposit check for $150,000.
According to Automobile Mag's sources, deposits are being taken until October 10th. Deliveries will begin in October 2017, a full year and change after the car's debut. No info was given on the price of the hardtop version, but convertibles normally cost more than coupes. That means the Vanquish Zagato's price tag will probably land anywhere from $750,000-$800,000, although Aston Martin could keep pricing equal (or charge more) given that the hardtop is just a bit better in terms of performance; it does 0-60 mph in 3.5 seconds vs. the convertibles 3.7 seconds. The bigger question here is not what the coupe will be priced at but if the latest collaboration between Aston Martin and Zagato is worth nearly $1 million.
Only 99 units of each will be made so the cars are certainly rare. The 6.0-liter V12 in each makes 600 horsepower. And that styling...well it's certainly nothing short of spectacular. But still, the complete package doesn't seem to be worth $850,000, a price that's dangerously close to the MSRP of the Porsche 918 Spyder. At the end of the day these special editions, while special, look to be souped-up grand tourers in Italian suits once you take a step back. Perhaps others think the same. We don't know how Aston Martin does its ordering but it's a bit odd that the order books for these limited editions are still open months after each debuted.