GM and Ram have stepped up their game, so Ford needs a response.
We've known for a little while that Ford is planning to bring back the long-awaited Bronco in 2020. We still aren't sure if the Bronco will be revealed before then and sold as a 2020 model, or revealed in 2020 and sold as a 2021 model. Also unclear is where the recently-leaked "Baby Bronco" fits into the product cycle. According to a leaked product timeline obtained by Offroad.com, Ford is planning to reveal new versions of the Explorer, F-Series, and Bronco in that specific order, meaning the Bronco is still pretty far off.
The Explorer doesn't come as much of a surprise, given it has already been confirmed for a 2019 reveal (likely at Detroit next month). We know the 2020 Explorer will be powered by a 2.3-liter turbo four, a 3.3-liter V6 (with or without hybrid assist), and a 3.0-liter twin-turbo V6 (likely for the upcoming ST version). Where the report from Offroad.com starts to become unclear is with the next production reveal - the F-Series.
Ram and General Motors both have brand-new trucks on the market, meaning Ford could be readying an emergency refresh of the F-150. Another likely alternative is a new F-250 Super Duty, which has recently been spotted while testing.
If Ford wants the F-Series to remain the number one best-selling vehicle in the US, an emergency refresh may be required. GM and Ram have seriously stepped up their game and could threaten Ford for the sales crown. We've been expecting a hybrid F-150 for several years now, so perhaps this could be the F-Series hinted at in the product plan. Last year, Chevy surprised us by revealing the 2019 Silverado at the Texas Motor Speedway, so perhaps Ford has a similar surprise in store for us in 2019.