Total reservations now equal the first year's production run.
If anyone at Ford was worried about the fortunes of the new Mustang Mach-E, the brand's first-ever electric vehicle, they can rest easy. At the end of January, we reported that around 32,000 reservations had been confirmed for the EV. Now, according to information from MachEClub.com, there have been over 50,000 reservations. Ford previously stated that the Mach-E's global production run for its first year is limited to 50,000, so we can only conclude that the SUV is now sold out for 2020.
That means that the Mach-E essentially sold out within the first quarter of the year. While these numbers are nowhere near the reservations for new Tesla models, it still indicates substantial demand for the most unlikely vehicle to ever wear the Mustang badge.
Ford did provide some clarity on the availability of the Mach-E, and its response indicates that interested buyers may still have an opportunity to order the EV. "Customer reservation numbers for the Mustang Mach-E are not sequential production numbers," said the statement.
"We are not sharing detail on total numbers of reservations at this time other than that the limited edition First Edition reservations bank is full and we expect around 50,000 global sales of [the] Mach-E in the first 12 months of production. All other derivatives remain available to order." According to a document shared on MachEClub.com, reservations increased from 6,000 in February to 8,502 in March, taking the total to 50,002.
Based on Ford's explanation, shoppers can still theoretically place orders for the other trims - Premium, Select, California Route 1 and GT - but only deliveries of the Premium and sold-out First Edition trims will start this year, with the rest to follow in 2021. This month, staff training for the conversion of reservations into orders will begin, with each reservation requiring a $500 fee.
For some shoppers, it will be a disappointingly long wait to get behind the wheel of the Mach-E, but it seems to be all good news for Ford. With a sexy design, an ultra-modern cabin, and loads of performance, the Mach-E's competitive on-paper numbers have now been matched by strong market demand. Next year, Ford will likely have to consider dramatically increasing those production numbers, potentially leading to the Mach-E becoming one of the hottest players in the EV market.