The previous destination fee was $1,195 and is now $1,445. Jeep has been advertising the two-door Sport with that $26,995 starting price, but that’s no longer accurate. The new total, with destination, is $28,940. Want an automatic transmission instead of the standard six-speed manual? That’ll be another $2,000. Want air conditioning? Sure, tack on another $1,295. The new combined MSRP is $32,235. That’s not exactly cheap, but then again it’s about the average price Americans are paying for new cars today. Still though, it’s not nice to see any price increase, especially one so soon after the new Wrangler’s launch. Despite everything, Jeep likely won’t lose a single customer over this. Why?