BMW, Mercedes-Benz and Audi better watch out.
According to a report by Forbes, the Tesla Model S is fast becoming the most popular high-end sedan in Europe and is on track to become the most sought after luxury sedan in the world. The significance of this is that the Model S is beating out German luxury cars for sales on their own turf. According to reports, the top Tesla model is already clobbering the BMW 7-Series and Audi A8 in European sales and it's only a matter of time before the Model S will outsell the Mercedes-Benz S-Class as well.
Neil Winton of Forbes quotes pan-European newsletter Automotive Industry Data (AID) and writes, "In the first nine months of 2015, Tesla Model S sales of 10,600 in Western Europe exceeded the outgoing BMW 7 Series with 2,650 and the soon to be replaced Audi A8 limousine with 4,700. The Model S was only 800 sales short of the Mercedes S class, compared with a shortfall of 6,200 in the same period last year..." Tesla's meteoric rise in popularity represents a tectonic shift in the status quo of the global luxury sedan hierarchy, that has long been dominated by Mercedes-Benz, BMW and Audi.
The success of the electric vehicle company can largely be attributed to heavy taxes on gas and diesel engine cars in Europe and economic incentives for driving electric and hybrid vehicles. Unless the top three German brands begin seriously innovating with purebred electric vehicles, which they seem reluctant to do, Tesla could quickly become the top dog in the global high-end sedan market.