Or did all of those Red Bull wins just go to their heads?
Do you remember when Saab used to run all of those ads bragging about how they also made fighter planes, as if absolutely anybody in the market for one of their cars gave a shit? That’s not so far off from mainstream car companies bragging about Formula 1 wins in 2014, which is exactly what Renault is doing in a new series of ads. It might work for Ferrari, but do they think that anybody sees F1 as having anything to do with a Twingo?
At least Renault, which powers the Red Bull cars, has a solid claim to F1 greatness. But this is otherwise reaching a bit.