Forget reindeers, Santa wants a V8.
To welcome in the Holidays, Jaguar has just created one of the greatest sleighs for Santa. While Saint Nick is known for using reindeers, Jaguar decided to create the F-Sleigh, which is closely based off the Jaguar F-Type Roadster. The British automaker fitted the F-Sleigh with skates, antlers and a trunk-mounted jet engine. Jaguar unveiled the marketing exercise at the London Edition hotel this week. The “design study” will promote the launch of Jaguar and Land Rover’s high-end merchandise collections.
According to Lindsay Weaver, Director of JLR’s branded and licensed goods, the F-Sleigh is a way to show the world that the automakers are creating world-class vehicles. “[The F-Sleigh] proves that Jaguar Land Rover is now creating much more than world-class cars,” stated Weaver. “We have been working tirelessly to develop collections that tell stories and celebrate our great brands, and this 2016 collection is our most desirable ever.” Some of the items that Jaguar sells include a $900 Jaguar-branded leather jacket, $9,700 1:8 scale model and $142 leather iPad case. While items from the automaker doesn’t sound like a good idea, a magical sleigh based of the F-Type is amazing.