We've seen plenty of cool custom Rolls Royces in our day and all of them are stunning in their own right. However, when it comes to owning the pimpest Rolls Royce around, we have to say that this guy wins the title. This crazy looking Phantom Drophead was spotted cruising around Harrods in London. The one of a kind luxury car has a plush purple velvet wrap and a gold grill, side mirrors, wheels and more. The disgustingly gaudy look of this Phantom is definitely not everyone's style, but we can probably all agree that it is the ultimate pimp ride.

Watch as this baby cruises the London streets to some groovy Arab tunes.