Is This Really The Type Of Car Millennials And Generation Z Want?


Let's put it this way: there's no V8.

Automakers realize that Millennials, those between the ages of 18 and 34, represent a very different demographic than their parents in terms of what they want in future cars. Generation Z, those born after Millennials in the late 90s and early 2000s, are even more difficult to predict, although they’re just beginning to enter the car buying market. Question is, what will the car of the future be like, taking into account the features and lifestyle of these two generations, with a greater focus on the younger?

Toyota worked with graduate students at Clemson University’s International Center for Automotive Research over the past two years, and the goal was to come up with a concept vehicle that takes into account what these buyers will want. The all-electric Toyota uBox concept is the result. The fact that it’s a crossover-like design shouldn’t surprise anyone, but what’s interesting is that the dash trim bits and air vents are 3D printed. Even the dashboard display and door trims can be personalized. Toyota also points out the unique pultrusion technique developed by students that allows for composite carbon fiber rails to be bonded with aluminum in order to support a curved glass roof.

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The intended customer "is a young entrepreneur who wants a vehicle that can provide utility and recreation on the weekend but that can also offer office space or other career-centric or lifestyle uses during the week."