Is Toyota Crazy For Wanting A Sub-Brand To Fight AMG And M?

Performance

We may be about to get some hot Toyota models.

We had to do a double-take when we first heard this news. Apparently Toyota wants to create a sub-brand akin to BMW's M division and Mercedes-AMG. We thought that this would mean the TRD brand, but Toyota previously expressed interest in expanding its partnership with Gazoo Racing, a company that predominantly sells modified road cars to the Japanese market. In an interview with Autocar, Koei Saga, the boss of both Gazoo Racing and Toyota’s powertrain division said that "it is my intention" to expand the brand's presence.

He went on to say that “In Europe, the challenge is bigger because we have more competitors here, and it is also an issue of cost. However, I am very much working on that so we can have a brand like the M brand.” You may think that Toyota targeting M and AMG is a silly idea, but Gazoo Racing does have what it takes. The company built the GT86 GRMN, which was limited to only 100 units. Gazoo also built the GRMN Sports FR Concept, which took the 2.0-liter engine and added both a turbocharger and supercharger for a total of 315 horsepower. Clearly the Gazoo brand knows how to build some awesome cars.

You Might Also Like
10 Cars That Make Us Miss Pop-Up Headlights
10 Cars That Make Us Miss Pop-Up Headlights
Weekly Craigslist Hidden Treasure: 1990 Dodge Daytona Shelby
Weekly Craigslist Hidden Treasure: 1990 Dodge Daytona Shelby

Saga wouldn't comment on whether Gazoo would have a role in developing the next-generation Supra that is being codeveloped with BMW. We still think that Gazoo might have what it takes to give Toyota a competitive performance brand.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot

Related Cars

Starting MSRP
$26,255

Related Reviews

2017 Toyota 86 First Look Review: Name And New Possibilities
First Look
31
2017 Toyota 86 First Look Review: Name And New Possibilities
2016 Toyota GT86 Review: Here's Why We Love It
Test Drive
28
2016 Toyota GT86 Review: Here's Why We Love It
2017 Toyota 86 Review
Model Overview
0
2017 Toyota 86 Review