The people's car may get a rebrand.
Volkswagen recently changed its logo in a move to modernize and look towards the future. The logo may not be the only major change, though, according to an accidentally published press release from the German automaker. CNBC reports that VW published a press release that was meant to go out on April 29, 2021, but instead went live on March 29, 2021.
This release was a "public declaration of the company's future-forward investment in e-mobility." Most notably, the company plans to rename its US operations to "Voltswagen of America." The release went on to state that "the new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs."
In our review of the ID.4, we referred to it as the "Volts-Wagen." Hey VW, do you mind sending over that consultation check to the CarBuzz office?
A "Voltswagen" badge will be placed on all of the company's EV models, like the 2021 Volkswagen ID.4, which is now arriving at US dealerships. The name change isn't expected to take place until May, so most of the early ID.4 models should continue to say Volkswagen on them. According to the release, the automaker will retain the dark blue logo color on the gas-powered models to "preserve elements of Volkswagen's heritage." Meanwhile, the EVs will receive a light blue to represent the "new, EV-centric branding."
All traces of the original release have been taken down and VW has not commented on the accuracy of this news. Perhaps VW was planning a humorous April Fool's Day Joke that got leaked a few days early? An anonymous source confirmed to CNBC that this news is accurate.
Many automakers have changed their logos recently, but this might be the most significant change we've seen. With a slew of new ID-branded models set to follow the ID.4, this change will have major ramifications for VW moving forward. Expect to see some official news on this name change on the original press release date, April 29, 2021.