Porsche hardly ever builds two identical cars.
Only a handful of weeks after releasing the new 718 Spyder, Porsche commissioned its in-house tuner, Porsche Exclusive Manufaktur, to build a custom version of the car and showcase one of the many ways in which a customer can modify their mid-engined sports convertible. While Porsche Exclusive Manufaktur justifies its existence by the fact that the automaker’s clientele tends to have both the desire and the money needed to individualize their cars, the company already offers so many optional features and custom color choices on "standard" models that spec-ing out a Porsche can feel overwhelming on its own.
But despite the hard work it takes to properly order a Porsche, a new report by Autocar has uncovered that the company’s customers take full advantage of its extensive options lists. That’s because, during any given year, Porsche will build two identical cars "a maximum of two times per year.”
That fact of the day comes from the lips of Christian Friedl, the plant manager for Porsche’s Zuffenhausen factory, which is tasked with building Porsche’s more exciting models like the 718 and 911. When taking that second snippet of information into account, the fact Porsche’s Zuffenhausen plant hardly ever builds twin versions of the 911 or 718 becomes more plausible because after all, the 911 and 718 are unfortunately no longer Porsche’s best-selling models.
No, that status now goes to more mass-market success stories like the Macan, Cayenne, and Panamera, the former two are bought at almost twice the rate as the 911. Given that there are fewer 911s and 718s built compared to Porsche’s SUVs, it’s clear to see how the odds that two cars emerge with exactly the same spec is lower for the automaker’s sports cars.
Despite that, Friedl claims that he still wants Porsche to expand its options list. It’s a smart move, too, since the market for more individual cars is growing. For Porsche to capture that market, Friedl says the company will work to make a Porsche "the most personal car” possible.