Fiat's takeover of Chrysler is now officially complete. There's even a new corporate name and logo.
Although we’ve known this was happening since earlier this month, Fiat has just officially completed its total acquisition of Chrysler. It is now one corporate automaker that’s even taken on a new, yet nearly the same name: Fiat Chrysler Automobiles, or FCA. Heck, there’s even a new corporate logo. CEO Sergio Marchionne stated that "Today is one of the most important days in my career at Fiat and Chrysler.
Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels...Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors." Fiat shareholders will receive one FCA common share for each Fiat share they hold and the FCA common shares will be listed on the New York Stock Exchange. An additional listing will be on the Mercato Telematic Azionario in Milan, Italy. Of course, the familiar Chrysler, Dodge, Fiat and all other brand logos will remain the same. Think of FCA the same way as you would GM.