Hot Hatch

It's Official: Ford Focus ST a Hit in the US

And the typical owner is young and wealthy.

For several years Ford reserved some of its best affordable performance models for the European market. That’s all changed with the US arrival of the Focus ST and Fiesta ST. Now that the former has been on sale stateside for a year, Ford is able to report on its sales figures and who exactly is buying the hot hatch. All told, some 12,000 Focus STs have been sold since last month, and the best markets for the car are in the cities of Detroit, Houston, Los Angeles and Orlando.

The typical Focus ST buyer came from another brand as some 65 percent of buyers traded in another car. The average Focus ST is under 35 years old and brings home an average salary of $127,000 a year. Basically, Focus ST buyers are young and have plenty of extra money to spend. Many people who bought a Focus ST originally came to a Ford dealer to look at another model, such as a Fusion or Escape, but ended up with something way cooler. Overall, the Focus ST is having the so-called "halo effect" Ford executives were hoping for. But if you can’t afford a Focus ST, which costs near $30,000, there’s always the Fiesta ST, which bases at just under $23k.

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