It Turns Out This Gorgeous Mazda Concept Was Not What We Thought


It's something much more awesome and Subaru should be scared.

Like many outlets we assumed the Mazda Koeru concept shown at the 2015 Frankfurt Motor Show was a preview of the refreshed CX-9 SUV. The new CX-9 made its debut at the 2015 Los Angeles Auto Show and while it looked good it didn't share many similarities with the Koeru. It turns out there was a reason for that. Apparently the Koeru is its own beast, at least according to Mazda CEO Masamichi Kogai. Kogai spoke with Automotive News (AN) about the sexy two-door, confirming its actual identity.

It's a totally new car. It's a lower, sporty SUV. It's close to a wagon. The CX-9 rides higher. So does the CX-3 and CX-5. [The Koeru] aims to generate more driving pleasure," he said. Okay, from appearance alone that makes sense. The Koeru is definitely not a traditional SUV in terms of size or styling, looking almost like a wagon. So, what does Kogai see its real-world equivalent as? That would be the Subaru Outback. "That kind of genre [the Outback]. We'd like to see how it is evaluated globally, so we are collecting customer feedback," Kogai told AN. A driver-focused Mazda five-door wagon-SUV thing would be pretty damn cool. We are biased but believe that Mazda will get nothing but positive feedback about the Koeru.

It looks simply stunning and from a business standpoint it (unfortunately) makes sense for any automaker to add new SUV-type vehicles to the lineup as often as possible.

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