Created by a chef for himself, it's a showcase of what Maserati customization can offer.
Maserati is one of those brands that like to eke every last drop of marketing out of a vehicle, even if it's aging quite a bit. This is evidenced by the countless special editions that we've seen over the years. Some have been fairly restrained, but it's the ones with wacky paint jobs that grab our attention the most. Maserati has now begun refreshing its lineup and reinventing itself, but that doesn't mean that it's given up on the odd designs and unusual special editions. The latest is based on the Levante Trofeo SUV and is called the Fuoriserie Edition for Massimo Bottura, the famous Italian chef known for his creativity.
The inspiration for it comes from Bottura's childhood, which he recalls involved racing through the Emilian countryside of Motor Valley in vintage cars with his older brothers. After going on these outings, the cars would be covered with splashes of mud, which Bottura calls "racing scars" that would be left on the car for days to remind him of the fun he had. That's why the SUV you see in front of you has been finished with a splash-like design, while the vibrant colors represent the "vibrant colors of culture."
Presented during Motor Valley Fest 2021 in Modena, this creation showcases the "creativity to be open to experience, vulnerable to beauty, and willing to discover your true self through encounters with others along life's journey."
Although this is clearly a one-of-a-kind creation, it's not really a special edition as anybody can spec this exact finish with enough patience and time. That's because the design was born of the Fuoriserie customization program which offers a tailor-made customization experience with no rules. If you can imagine it, Maserati can make it happen. As you might expect, the price for such a creation varies depending on what you choose to do, but we doubt any special-edition Maserati comes in a bargain, particularly when it has more colors than the rainbow. We can't wait to see what the well-heeled do with the MC20 supercar.